Lock companies need to understand the four major market trends

With the rapid development of pillar industries such as residential, automotive, mid to high end office buildings, and hotels, as well as the increasing demand for highly preventive lock products in national defense, public security, and financial systems, the prospects for the high-end lock market are optimistic. According to experts, high-tech products such as biometric identification technology and electronic technology are currently in a blank stage in the consumer market for locks. However, the demand and desire of the consumer population in this area are increasing every year.


Various lock manufacturers have developed IC card electronic door locks, electronic password locks, encrypted magnetic card door locks, building intercom anti-theft systems, valve locks, and fingerprint locks. Due to the high technological content, more prominent humanization, and personalized characteristics of high-end locks, the product profit is also relatively high.



At present, there are four main trends in the hardware lock market.



Firstly, the attention to integrating culture and individual taste into industrial styling design. The hardware styles of locks on the market are diverse and diverse, but it is not uncommon to incorporate various cultural connotations as design concepts from the very beginning. Therefore, the first trend is to carry out a new design on the lock body function to meet family needs. Pay more attention to user experience and product humanization.



Secondly, the rise of intelligent hardware for smart locks. Currently, smart locks with high technological and technological content, including password locks, IC card locks, fingerprint locks, etc., have a wider market prospect due to their unique convenience and the gradual maturity of technology. Fingerprint locks, which adopt biometric technology, also have the characteristics of uniqueness, non replicability, portability, unforgettability, and non loss of fingerprints. Bangpai Hardware Door Locks has never stopped researching and innovating in this area.



Thirdly, hardware lock companies pay more attention to the details of hardware products, strive for excellence in product quality, and reflect consumer taste and understanding of product connotation from the details. It is to focus on technology and quality certification, so that the product execution standards are in line with international standards. This is one of the points that consumers attach great importance to.



Fourthly, enterprises pay more attention to quality and brand, and the essence of a truly good brand is the crystallization of quality, durability, and sustainable development; Quality is the life of an enterprise. And focus on product innovation and patent application, enhance core competitiveness, and increasingly standardize the protection of intellectual property rights.



Enterprises need to timely understand the market. Nowadays, hardware lock companies not only need to focus on quality and pursue innovation, but also put in effort to develop marketing strategies in order to remain invincible in the market. To do a good job in enterprise marketing, it is really necessary to rack one's brains and put in a lot of effort, and do foot oriented marketing! Understanding market demand requires marketing to have its own personality and use its own characteristics to create demand and attract consumers; On the other hand, it is to comprehensively meet the natural needs of customers, which means that enterprises need to develop natural, diverse and alternative products to break through conventional and impactful marketing, explore, guide, create, and meet market demand, in line with today's personalized consumption trend of seeking novelty, difference, and change.



Enterprises must use marketing skills that are closely related to competition and intentionally guide the market